OPTIMISM INTO CREATIVE

London-based. Design Director. Senior Designer. Creative Lead. Art Director.

Specialising in digital, branding, and 360 campaigns; crafting compelling concepts through to delivering powerful executions, whilst always searching for positive change and mindful solutions.

Person in swimwear running towards ocean with Speedo logo in foreground.

Speedo, Visual identity

Floating black smartphone with Canterbury logo on screen, angled view, black background.

CANTERBURY, global ECOMM

Person in light-coloured Endura jacket standing next to a bicycle, with graffiti on the wall in the background.

ENDURA, CORNER COLLECTION

Eden hotels, BRAND IDENTITY

Jungle scene with exotic flora and fauna

HENDRICK’S, AMAZONIA

Smartphone with image of Ron Abuelo rum bottle on wooden background display.

RON ABUELO, GLOBAL SITE

Aerial view of Dubai cityscape with tall skyscrapers, waterways, and a coastline in the background.

BENTLEY, GIGAPIXEL 2.0

Green book partially in a dark green slipcase with gold architectural illustration.

PILSNER URQUELL, ‘WHY OUR BEER IS GOLDEN’

Bearface Canadian Whisky bottle on a smartphone screen with forest background

BEARFACE, GLOBAL SITE

Clients

Clients