THE PANAMA TASTE

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RON ABUELO GLOBAL SITE

UI/UX
DIGITAL DESIGN

Designing Ron Abuelo’s new global site meant crafting a premium, fully responsive digital space from the ground up; ensuring it reflects the brand’s distinct character. The goal was to highlight what makes Ron Abuelo unique, tell the story of its rich heritage, and present its full range in an intuitive, engaging, and visually striking way.

Every detail was designed with the user in mind, combining luxury aesthetics, striking imagery, seamless interactions, and elegant animations.
The result is a dynamic, immersive site where every product shines with its own unique character and every story is told with clarity and emotion.

Ron Abuelo XII Two Oaks bottle on wooden background
Vintage sun illustration with rays
Ron Abuelo promotional text about Panamanian rum, featuring silhouette of a person in a hat at the bottom.
Marketing banner with sugarcane imagery and text about innovative rum crafting.
Illustration of wooden barrels
Silhouette of desert landscape with palm tree and mountains.
Ron Abuelo rum website homepage showing a bottle of rum on a wooden surface, text about "Two Majestic Oaks," images of the rum range, and information about their heritage and innovation in Panamanian rums. Includes links to story and product pages.
Ron Abuelo Napoleon rum bottle with purple watercolor background and illustration of a castle. Text describing the rum as part of the "Finish Collection" emphasizing French and Panamanian craftsmanship. Contains 40% alcohol volume.
Ron Abuelo Centuria rum bottle and brand information on a burgundy background.
Rum company webpage featuring "Abuelo 12 Años" bottle with tasting notes and pairing suggestions, showcasing awards and related products.
Dense green grass

TIME-HOnOURED RUMS

from panama
to the world

Ron Abuelo Panama website section "Our Story" with a statue of Don José.
Historic map background with text "1873 Don José Varela Blanco is born in Montecello, Galicia."
Historical timeline with photo of Panama Canal from 1914 and sugar cane worker from 1936.
Timeline events: 1989 - U.S. invades Panama, 1997 - Ron Abuelo gets new look, 1999 - Panama gains control of Panama Canal.
Rum Abuelo website showcasing sugarcane fields with a farmer, and sections on location, ingredients, and rum-making process.
Ron Abuelo Panama webpage showing fields of sugarcane, a person harvesting, and navigation links for products and company information.
Farmer harvesting sugarcane for Ron Abuelo rum in Panama
Vintage sun illustration with rays
Information about zafra harvest with images of sugarcane and workers.
Vintage illustration of a rural landscape with fields, trees, and small houses.
Person in a field holding sugarcane, text overlay about innovative spirit and premium rum creation.
Palm tree and mountains illustration, golden color, abstract style.

“
inspiring the next generation
of rum enthusiasts