WHY OUR BEER IS GOLDEN
& OTHER STORIES

Plzeňský Prazdroj wax seal with arch symbol and 1842 date, red design.

PILSNER URQUELL
TAPSTER BOOK

DESIGN
ILLUSTRATION
print

A collection of 30 lesser-known stories about Pilsner Urquell, covering its history, quirks, and insider knowledge, has been brought to life in a pocket-sized book. Created as an exclusive gift for Pilsner Urquell Tapsters upon completing their training.

Each story is presented with a rich mix of photography and typography,with splashes of illustration; all wrapped in a hardback cover, premium book sleeve, and finished with a striking red fabric bookmark.

Green book with a sleeve featuring an archway design, against a green background.

BREWED THE
ORIGINAL WAY

“

Magazine spread titled 'Denisa & The Trout' with text and illustration of a trout on a green background.
Page from a book with text about Plzeň's coat of arms and camel story, featuring a detailed coat of arms graphic with 1842 and 'PLZEŇ' text.
Book spread with text "Seventh Generation Yeast" and details on Pilsner H yeast strain used since 1842, emphasizing its historical importance.
Open book showing hops in a glass on a left page; right page states 'Liquid Bread' with text about Czech beer consumption.
Illustration of yeast cells with text "Our Lazy Yeast" describing fermentation process, highlighting Pilsner H yeast strain and beer flavor impact.
Illustration of a guillotine with text "Caught Green Handed" and information about hop growing in the Czech Republic.
Open magazine spread about the golden color of beer, showing a close-up of a beer mug on a wooden surface with text explaining the use of malted barley and Plzen water.