expedition of the peculiar

White rectangle on a plain background

HENDRICK’S AMAZONIA FILM

ART DIRECTION
DESIGN
FILM
ILLUSTRATION

Lesley Gracie, Hendrick’s Master Distiller, was inspired by the sights, smells, and flavours she discovered in the Orinoco Rainforest whilst on a research trip. This sparked an idea to create a unique, limited-edition Hendrick’s gin with a tropical twist.

We brought this story to life by infusing it with the brand’s signature personality and blending it with the vibrant biosphere of the rainforest. From concept and storyboarding to designing key frames and working with our production studio on the edit, the film captures Lesley’s journey and explores the exotic twists of Hendrick’s Amazonia.

Exclusively available in Global Travel Retail, the film lived in these spaces, as well as on social media and at events; sparking the imagination of viewers and inspiring them before setting off on their own adventures.

INTO THE
VERY HEART

“

OF THE ORINOCO
RAINFOREST

Surreal image featuring a Hendrick's Amazonia Gin bottle surrounded by whimsical nature elements, including flowers, animals, and lush greenery.
Surreal jungle illustration with lush greenery, purple flowers, dragonflies, a man in a suit, exotic fruits, and plants with eye motifs.
Mandala design with roses, leaves, cucumbers, and an eye in the center.
Person opening a steam-filled cabinet labeled 'Curiosity' in a laboratory setting.
Exterior of dark brick building with arched windows and glass dome roof
Surreal illustration featuring a tropical jungle with a variety of fantastical elements including a dressed chameleon, cocktail glasses, anthropomorphic animals, and vibrant foliage.
Illustration of various animals and objects in a jungle with a crocodile, peacock, bat, canoe, frog, and flowers on branches.
Surreal collage featuring Hendrick's Gin branding with greenery, flowers, and whimsical figures.
Illustration of a fictional creature called "Cock-a-hoop Bandersnatch" with a griffin-like head and reptilian body.