CORNER COLLECTION

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ENDURA: CORNER COLLECTION

DESIGN
ART DIRECTION
CAMPAIGN
VISUAL IDENTITY
SOCIAL
TOOLKIT

Leading design in crafting a visual identity for Endura’s first foray into lifestyle; Corner Collection showcases texture, contemporary use of shapes and personality in colour to hero the products and environment.

Corners have always served as a meeting point within cities and Corner Collection’s VI brings this to life with design cues and character; giving it a strong identity to flex across digital, film and print.

Cyclist with tattoo riding bike, wearing helmet and casual clothes, part of Endura Corner Collection advertisement.
Person in casual sporty attire standing on a bridge with urban background, text reads 'Corner Collection Concrete Bikewear Endura AIEYCAN.'
Person in a gray jacket with bicycle, urban graffiti background, text "Corner Collection, For bike people, by bike people. Style with substance," Endura logo at bottom.
Glowing green orb on a black background

citrus HAZE
citrus HAZE
citrus HAZE
citrus HAZE
citrus HAZE
citrus HAZE
citrus HAZE
citrus HAZE
citrus HAZE
citrus HAZE
citrus HAZE
citrus HAZE
citrus HAZE

purple light gradient on black background

PURPLE HAZE
PURPLE HAZE
PURPLE HAZE
PURPLE HAZE
PURPLE HAZE
PURPLE HAZE
PURPLE HAZE
PURPLE HAZE
PURPLE HAZE
PURPLE HAZE
PURPLE HAZE
PURPLE HAZE
PURPLE HAZE

Abstract green scribbles on black background

STYLE WITH SUBSTANCE

Collage of cyclists in urban settings, featuring riding gear, helmets, and sunglasses with text phrases highlighting biking culture and style.
Fashion advertisement featuring a man in a waterproof insulated coat, standing next to a bike. Text reads 'Corner Collection', 'Waterproof Insulated Dry Robe for Changing, or Not.', 'For Bike People, By Bike People.', and 'Style with Substance'. Background shows urban brick wall.
Outdoor advertisements featuring the Endura AYE CON Corner Collection with people modeling stylish biking apparel.
Green abstract brush stroke on black background

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