EDEN HOTELS

VISUAL IDENTITY

Collaborating with Hue & Cry on a new branding concept for Eden Hotels, these hotels serve as welcoming, unique environments within their cities; giving you a space to go out, explore, and come back to unwind at the end of the day.

Leading design, the Dutch architecture and locations inspired an identity rooted in apertures and exploration through them; with a logo, graphic language, colour palette, and photographic art direction crafted from scratch to bring to life each hotel’s unique artistic character and to give warmth to every touchpoint of each hotel.

DESIGN, ART DIRECTION, BRANDING, GUIDELINES

LIMESTONE

TINTED BLACK

RED BRICK

Solid orange arch shape on black background.

blank black arch shape on white background

Text reading 'Your Key to a Dutch Welcome' in bold orange letters on a white background.

Large building with "Your Key to a Dutch Welcome" advertisement.

Advertisement with bed, hotel slogan, and billiard table images

Promotional poster for Eden Amsterdam hotel with the text 'Your Key to a Dutch Welcome' over a cityscape of Amsterdam.

Modern restaurant menu with black, white, and orange color scheme, featuring "eden Amsterdam". The menu includes sections for cocktails, beer, wine, soft drinks, appetizers, grill, pasta, salads, and prices in Euros.

Door with "Do Not Disturb" sign in hotel room

Website homepage for Eden hotels featuring "Your Key to a Dutch Welcome" slogan. Includes options for hotel selection, date selection, and room booking. Highlights "The Ed Amsterdam" and "Savoy Rotterdam" hotels with images and description. Includes playful illustrations.

Stylish interior of The ED Amsterdam with modern furniture and plants, viewed on a smartphone app interface.

Couple in white robes having breakfast in bed with fruit and pastries, text 'Your Key to a Dutch Welcome.'