BUILT DIFFERENT.
MADE STRONGER.

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CANTERBURY ECOMM

UI/UX
DIGITAL DESIGN
e-commerce

As a brand with real weight within the rugby community, a new ecomm identity was developed from the ground up on their existing platform to create a space for Canterbury’s voice and stories be heard.
First and foremost putting the products, stories behind them, and their work within the rugby community in the spotlight.

The site has been designed with real care and attention across all devices to craft a smooth and intuitive shopping experience.

Canterbury sportswear website showcasing new PGE Blue boot, rugby gear, and clothing collection.
Promotional webpage for Canterbury Phoenix Genesis Elite rugby boots featuring images of the boots, technical specifications, and athlete endorsement.
Black and white photo of rugby players in a huddle, wearing numbered jerseys.

CROUCH. BIND. SET.

Online store page showing various rugby boots, including Phoenix Raze, Phoenix Genesis Team, Phoenix Genesis Elite, Speed Infinite Elite, and Speed Infinite Pro. Prices range from £45 to £150. Related items include studs and a rugby apparel image.
Website search page with categories like new, boots, protection, clothing, clubs & schools, sale, about. Popular searches: Jumper, Baselayer, Phoenix, Beanie, Hoodies.
Canterbury clothing and sportswear homepage with sections for men's, women's, and junior clothing, hoodies, winter training gear, and accessories.
Promotional webpage featuring a sportswear brand collaboration with an athlete, showcasing various apparel like hoodies, vests, and headguards in outdoor and athletic settings.

“
IT’S WHAT WE
PLAY FOR